Vitamin C is an natural essential nutrient. Its benefits for skin are clinically proven which increases naturally the collagen production of the skin and helps to reduce fine lines and wrinkles. It is also known for brightening the skin and reducing the appearance of dark spots and hyperpigmentation, resulting in a more even complexion and even skin tone. Finally vitamin c is also a powerful antioxidant  that works by neutralizing free radicals, which are harmful molecules that can cause damage to your skin cells, by protecting against environmental damage, vitamin C can help to keep your skin looking healthy and youthful for longer.

Hyaluronic acid is a naturally occurring substance. It is a key component of the skin's extracellular matrix, which is responsible for maintaining the skin's structure and hydration levels. Hyaluronic acid is able to hold up to 1,000 times its weight in water, making it a highly effective hydrating agent for the skin. When applied topically, hyaluronic acid is able to penetrate the skin and bind to water molecules, helping to hydrate and plump the skin. It also helps to promote collagen production, which can improve the elasticity and firmness of the skin.

Alpha arbutin is a naturally occurring compound that is derived from the leaves of the bearberry plant.  Alpha arbutin works by inhibiting the activity of the enzyme that produces melanin. This can help to lighten dark spots, hyperpigmentation, and uneven skin tone. It is a gentler and natural alternative to synthetic skin lightening agents such as hydroquinone, which can cause skin irritation, redness, and other side effects.

Shea butter is fat that’s extracted from the nuts of the shea tree. It’s solid at warm temperatures and has an off-white colour. 

Shea butter has been used as a cosmetic ingredient for centuries as a great ingredient for smoothing, soothing, and conditioning skin and hair because of its high concentration of 

• linoleic, palmitic, stearic, and oleic fatty acids, that balance oils on your skin
• Vitamins A, E, and F, antioxidant vitamins that promote circulation and healthy skin cell growth
• Triglycerides, the fatty part of the shea nut that nourishes and conditions skin and hair
• Cetyl esters, the waxy part of the shea nut butter that conditions and locks in moisture 

Why we use Shea butter as a key ingredient in our formulations?

Safe for all skin types

Shea butter is technically a tree nut product. But unlike most tree nut products, it’s very low in the proteins that can trigger allergies.

Best Moisturizing effect

When you apply shea topically, its oils and fatty acids are rapidly absorbed into your skin. They act as a “refatting” agent, restoring lipids and rapidly creating moisture.

This restores the barrier between your skin and the outside environment, holding moisture in and reducing the risk of dryness.

Collagen production booster

Shea butter contains triterpenes. These naturally occurring chemical compounds are thought to deactivate collagen fiber destruction.

Promotes cell regeneration

Shea’s moisturizing and antioxidant properties work together to help skin generate healthy new cells.

Your body is constantly making new skin cells and getting rid of dead skin cells. You actually get rid of anywhere between 30,000 to 40,000 old skin cells each day.

Dead skin cells sit on the top. New skin cells form at the bottom of the upper layer of skin (epidermis).

With the right moisture balance on the surface of your skin, you’ll have fewer dead skin cells in the way of fresh cell regeneration in the epidermis.

Reduces the appearance of fine lines and wrinkles

By boosting collagen production and promoting new cell generation, shea butter may help reduce what researchers call photoaging, the wrinkles and fine lines that environmental stress and aging can create on skin.

Prevents hair breakage

Shea butter enhances hair hydration, strengthens it and prevents breakage of its ends.

Soothes conditions like eczema, dermatitis, and psoriasis

Shea’s anti-inflammatory properties help soothe skin and relieve itching. This may prove especially helpful for inflammatory skin conditions, such as eczema psoriasis

Shea also absorbs rapidly, which could mean quick relief for flare-ups.

Helps to soothe sunburn and other skin burns

Shea’s anti-inflammatory components may reduce redness and swelling. Its fatty acid components may also soothe the skin by retaining moisture during the healing process.

Argan oil is a natural oil extracted from the kernels of the argan tree (Argania spinosa), which is native to Morocco. The long-standing practice involves removing the thick peel and fleshy pulp of the argan fruit and then cracking the nut by hand to obtain the oil-rich kernels inside, the end result rich in fatty acids, Vitamin E and antioxidants, is an extremely nourishing oil for hair and skin, easily penetrates the skin to boost moisture and activate the creation of natural lipids (aka fats) to protect the skin barrier 

Argan oil skin benefits

• Anti-Aging & Nourishing 
• Reduce wrinkles
• Brighten skin and fade dark spots
• Add moisture and hydration

Argan oil hair benefits

• Moisturize hair and scalp
• Prevent heat damage
• Boost shine
• Reduce frizz
• Boost hair growth

Frankincense oil comes from the resin of the various types of Boswellia trees grown in Somalia, Oman and India. It has been used for more than 3,000 years. It has long been used in Ayurveda, in traditional Chinese medicine, and even in Cleopatra’s legendary beauty routine due to its powerful benefits for the skin.

One of the active compounds of frankincense essential oil, alpha-pinene, is believed to be behind its various health and anti-ageing benefits. Frankincense essential oil helps speed up wound-healing process and prevents scar formation and reduce the signs of ageing such as wrinkles, fine lines and sagging skin. The ability of frankincense essential oil to speed up the cellular renewal process suggests that this plant extract triggers the release of transforming growth factor - beta (TGF-β) in our body. The recent studies showed that TGF-β rejuvenates skin cells and reduces the signs of ageing.

Other amazing skin benefits of Frankincense include:

• Strong anti-inflammatory effects
• Combats aging and hyperpigmentation
• Tightens, brightens and lifts skin
• Strengthens skin and improve its elasticity
• Reduces the appearance of scars, acne, and treats wounds
• Helps with defence mechanisms against bacteria and blemishes
• Reduces redness and skin irritation, while also producing a more even skin tone.